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Employers are finally coming around to the idea that an online degree can be just as good as an on-campus qualification. However, you’re still going to find a lot of shady “universities” that are eager to take your money. So before you invest in an online marketing degree, check to see if your school has:
Whatever you do, avoid schools with low completion rates and high student loan default rates.
Fort Hays State University's Virtual College offers undergraduate and graduate programs in marketing. To earn a Bachelor of Business Administration in Marketing, students must complete 27 credits in core business courses, 15 credits in core marketing classes, 12 credits in a marketing concentration, and six credits in marketing related electives. Marketing concentrations are offered in Business Development and Sales, Digital Marketing, or General Marketing. Students in the online MBA program can specialize in marketing. MBA students must earn 25 credits in core courses and nine credits in the specialization. Students whose undergraduate degree is not in business must first take 12 credits in business foundation classes. Online classes at Fort Hays are asynchronous to give students flexibility.
CAG Score 95.4
Florida International University offers a fully online program leading to a Bachelor of Business Administration with a concentration in marketing. Overall, the degree requires 120 credits, including 21 credits in lower level pre-core classes, which cover topics including computer applications for business, accounting, economics, and statistics. The college requires 27 credits in core business classes and 21 credits in the major. Courses in the major cover topics such as marketing research, marketing strategy, and personal selling. Classes are offered in an asynchronous format, allowing students to access coursework at the times that work best for them as long as they meet set deadlines.
CAG Score 95.1
West Virginia University has online programs in marketing that are aimed at communications professionals who work in the marketing side of media. The Master of Integrated Marketing Communications (IMC) is offered completely online with no on-campus requirements. The program is for marketing professionals who want to use a variety of media to present information to customers, and participants will gain knowledge and skills they can apply immediately. WVU also offers a 15-credit online graduate certificate in IMC. The university recently introduced an online master's degree in Data Marketing Communications, which focuses on using data to drive strategic messaging. The 33-credit program is set up in a cohort format. An online graduate certificate in Data Marketing Communications is also available.
CAG Score 95.6
Western Governors University offers an online Bachelor of Science in Marketing Management. The program allows students to move through the required coursework at their own pace as long as they meet the required minimum. Students who enter the program with an associate degree typically finish the program in about two years. Students who enter without many college credits typically finish in four or five years. Most of the coursework is set up so that students can choose when and where to study. Applicants who do not have an associate degree are required to take an online readiness test as part of the admissions process.
Southern New Hampshire University has a large number of online programs related to marketing, with options for students from the associate to the graduate level. Undergrads can earn a Bachelor of Business Studies with a concentration in Marketing; a Bachelor of Science in Marketing that offers a concentration in Social Media Marketing; and an Associate of Science in Marketing. At the graduate level, SNHU offers an International MBA with concentrations in Internet Marketing, Marketing, and Social Media Marketing. A program leading to a Master of Science in Marketing is also offered online. The online MBA program has concentrations in Marketing and in Internet Marketing. Students can also earn an online graduate certificate in Marketing or Social Media Marketing.
Ozarks Technical Community College offers an Associate of Applied Science in Business and Marketing in a fully online format. Students can also earn a Certificate in Business and Marketing online. The A.A.S. degree is designed for students who want to learn skills that they can use to enter the workforce and might not be the best choice for a student who plans to transfer to a four-year college to complete a bachelor's degree. Classes in the major cover basic business concepts such as accounting, management, business law, strategy, and principles of marketing. Students have the option of performing an internship or co-operative education experience. Credits earned for the certificate might apply toward an A.A.S.
Students interested in marketing can finish the last two years of work toward a Bachelor of Business Administration in Marketing through the online degree-completion program offered by Florida Atlantic University. Applicants to the program should have completed all lower-division coursework, which means they must have earned at least 60 credits, including seven pre-business foundation classes. They must also have a minimum 2.5 GPA and be proficient in a foreign language. For example, students with an associate degree have usually met the enrollment requirements. The online degree-completion program requires 51 to 60 credits, including 30 credits in core business classes and 15 credits in marketing major courses. Students may enter the program at the start of any term.
CAG Score 94.2
St.Joseph's University offers two highly specialized graduate marketing degrees online. The Executive Food Marketing MBA, which the Haub School of Business has offered for 25 years, is the only such program in the world. The program consists of 18 two-credit courses covering traditional MBA topics as well as specialized topics such as food marketing strategy, international marketing, food retailing, market segmentation, and new product planning. The Haub School of Business also has an online Pharmaceutical and Healthcare Marketing MBA for Executives designed for students working in industries such as biotech, medical devices and pharmaceuticals. The program requires students to complete 24 two-credit courses, with each course presented in a one-month format. Students may enter the program at any time.
Northwoods University's online Bachelor of Business Administration program offers a major in marketing. The online program is designed for adult learners and offers multiple start dates throughout the year. Adult learners at Northwoods may be eligible to receive college credit for work and life experiences through the use of a prior learning assessment. To earn the bachelor's degree, students must complete 123 credits, including general education requirements. Classes within the major cover topics such as marketing research, consumer behavior, e-commerce, international marketing, sales management, and principles of selling. As part of the curriculum, students work alone or with classmates to create and present marketing plans to real clients.
Franklin University has online programs in marketing at the bachelor's and master's levels. The Master of Science in Marketing and Communication is a 40-credit program. Required courses cover topics such as marketing communication essentials, behavioral research, digital marketing strategies, metrics and analytics, planning, and leadership. The program ends with a capstone project in which students apply their knowledge to a real-world situation. Franklin also offers a Bachelor of Science in Marketing and a B.S. in Internet Marketing, and students who already have a bachelor's degree can earn a subsequent bachelor's degree in either of those fields. Courses in the Internet Marketing program cover topics such as social media marketing, search engine marketing, cyber law, and graphic design.
Northwest Missouri State University has an online bachelor degree-completion program for students who earned an associate degree from a community college. The program, which can be taken entirely online, leads to a Bachelor of Science in Marketing. Northwest Missouri has articulation agreements with many community colleges to ensure that the transfer of credits happens seamlessly. Marketing majors take a variety of core business courses as well as courses in the major covering topics such as marketing research, consumer behavior, and sales management. Marketing majors have the option to take part in real-world-based experiential classes, work an internship, and participate in study-abroad experiences. Courses are usually asynchronous and follow the traditional semester calendar.
CAG Score 96.0
The University of Wisconsin Stout offers an online Bachelor of Science in Digital Marketing Technology that provides students with the skills needed for jobs such as market research analyst, social media specialist, marketing strategist, or marketing communications specialist. The degree is multi-disciplinary and draws on elements from business, computer science, management, information technology, and cross-media graphics management. The university believes the program is the first of its kind in the U.S. In addition to meeting the university's general education requirements, digital marketing tech majors are required to take 41 credits in the professional technology core and 21 credits in the professional management core. The program's electives allow students to achieve a minor to add depth to their education.
CAG Score 94.2
Benedictine University offers marketing concentrations in both its online MBA program and its online Bachelor of Arts in Management program. MBA students can choose a concentration in marketing management or in internet marketing. Internet marketing majors take classes in social media, search engine optimization, conversion optimization and web analytics. Marketing management majors study consumer behavior, marketing strategies and marketing communication. The online MBA program has six start times a year, and students can take one course at a time or accelerate the program by taking two courses at a time. B.A. students who choose the marketing concentration take courses in consumer behavior, promotional strategies, internet marketing and international marketing. Undergrads may transfer up to 90 credits.
Coastal Carolina University has an online program leading to a Bachelor of Science in Marketing that is offered as a degree completion program. Students who have an associate degree or have completed general studies requirements can take their upper level business classes through Coastal Online. Classes in the marketing program cover topics such as market analysis, marketing research, and marketing strategy. Most of the classwork is asynchronous, but courses might include a few synchronous events each semester when students are expected to be online at a specific time. The content of online courses at Coastal Carolina meets the standards set by Quality Matters.
CAG Score 94.0
Massasoit Community College offers an Associate of Science degree in Business Administration Careers - Marketing that can be earned online. Full-time students can complete the degree in two years. To earn the degree, students must complete 62 credits and take 20 classes. Students in the marketing program take general studies classes and general business classes in addition to marketing classes. Business classes include accounting, business law, computer business applications, and economics. Classes related to marketing include principles of marketing, advertising, sales, and retailing. All classes needed to earn the degree are offered online, but students might have to take proctored exams or might need to visit campus for registration and student services.
Golden Gate University offers a variety of online programs in marketing, including undergraduate and graduate degrees and certificates. Programs that can be completed entirely online include a Master of Science in Marketing, Master of Science in Integrated Marketing Communications, and an MBA with a marketing concentration. Coursework for the degree in integrated marketing considers business-to-business and business-to-consumer marketing using traditional and digital media. Undergrads can choose a concentration in marketing when pursing a Bachelor of Arts in Management or a Bachelor of Science in Business. Graduate certificates that can be earned online include Integrated Marketing Communications, Marketing, and Public Relations. Students can also earn an undergraduate Certificate in Marketing entirely online.
Students seeking a career in marketing have a choice of several degrees that can be earned entirely online through WilmU Online, the online arm of Wilmington University. Graduate students can earn an MBA with a concentration in marketing management, which prepares students for a career in product management, sales management, or advertising. A second online graduate degree option is the Master of Science in Management with a concentration in marketing. Either online master's program requires 36 credits. Undergrads can earn a degree in marketing or a Bachelor of Communication with a concentration in integrated marketing communication. Wilmington also has online programs leading to a certificate in marketing or in digital marketing. Each undergrad certificate requires five courses.
Students with some college credits can complete a Bachelor of Business Administration in Marketing through the online degree-completion program that New Mexico State University offers. The classes offered online are the upper level business courses typically taken during a student's junior and senior years. To enter the program, students must have completed freshman and sophomore year coursework at a community college. Applicants should have already completed most general education courses and basic business courses such as accounting, economics, and information technology. Students in the marketing program take business core courses as well as required and elective courses in marketing. Required courses include marketing research and marketing strategy. Most marketing electives are offered online at least once a year.
The University of Memphis offers a Bachelor of Business Administration in Marketing Management through its UofM Online program. The degree can be completed entirely online. To earn the degree in marketing management, students must complete 41 credits in general education requirements, 42 credits in business administration requirements, 24 credits in the marketing management major, and 13 elective credits. Online classes at UofM are usually asynchronous, giving students flexibility in when they log in to do coursework. However, some classes do have components that require students to be online at a set day and time for videoconferencing or other events. Some classes may require an on-campus orientation session.
CAG Score 94.3
UIW Online, the distance learning arm of the University of the Incarnate Word, offers a Bachelor of Business Administration program that allows students to specialize in general marketing or social marketing. Students choosing either specialization must complete 46 credits in core requirements and 39 credits in business core requirements, plus classes in the major. General marketing majors take required courses in public relations, social media, consumer behavior, and market research. Social marketing majors also take classes in internet marketing and web analytics. UIW Online is designed for adult learners, which the university defines as people who have been out of high school for at least five years and who have three years of full-time work experience.
Upper Iowa University has an online program leading to a Bachelor of Science in Marketing. By earning the marketing degree, students are prepared for careers in fields such as advertising and promotions, fundraising, sales, and marketing research. Online classes are offered in asynchronous format, so that students can access coursework at a time that is convenient for them. Students are required to participate in online discussion boards and forums. Courses in the online program run for eight weeks, with six start times each year. Students may enter the degree program at any of those start times.
The Savannah School of Art and Design offers a degree in advertising through its online eLearning program. Advertising students earn a Bachelor of Arts in Visual Communication with a concentration in advertising. SCAD's program requires students to complete 25 credits of foundation studies, 90 credits in general education, 45 credits in the concentration area, and 20 credits in electives. Required classes in the advertising concentration include digital production, advertising copywriting, typography, web advertising, art direction, and motion media design. Classes offered through the eLearning program do not have set meeting times. Students log in at a time that works for them to complete assignments and participate in discussion boards, critiques and other class activities.
Students interested in marketing can earn a bachelor's degree with a marketing or public relations focus through Columbia College's online program. Students have a choice of a Bachelor of Arts or Bachelor of Science in Business Administration with a major in marketing or a major in public relations and advertising. The 120-credit program includes about 40 credits in general education requirements, 51 credits in business core requirements, and 18 to 21 credits in marketing. Columbia's courses are offered in eight-week terms, with five terms each year, starting in January, March, June, August and October. Classes are offered in an asynchronous format so that students can access the material at a time of their choosing while meeting weekly deadlines.
The University of Maryland's online University College offers an online program leading to a Bachelor of Science in Marketing or a Master of Science in Management with a specialization in marketing. Classes in the undergraduate program cover topics such as integrated marketing communications, managing customer relationships, consumer behavior, marketing research, sales management, global marketing, digital marketing, and marketing nonprofits. Students must earn a total of 120 credits including general education requirements to receive the bachelor's degree. The master's program requires students to take four core management courses and seven courses in marketing. They must also complete a strategic management capstone. UMUC offers multiple online course sessions each semester, so students have great flexibility in scheduling classes.
Webster University's online MBA program allows students to specialize in marketing. The MBA requires 37 credits by itself or at least 49 credits with the classes required for the marketing emphasis. Three classes are prerequisites for the MBA program, including a course in accounting and one in economic analysis. Applicants who completed those classes more than five years ago may take a waiver exam. Classes in the marketing emphasis cover topics such as marketing channel management, promotional management, marketing statistics, international marketing, and marketing research. Classes are offered in an asynchronous format, giving students 24/7 access to coursework.
Metropolitan State University has an online option for students who want to earn a Bachelor of Science in Marketing. In addition to general education requirements, the College of Management requires students to earn 22 credits in foundation courses such as statistics and accounting before they can take upper division courses. Students must also earn 24 credits in core business courses and 24 credits in marketing courses. Marketing majors take classes in topics such as marketing research, consumer and professional buying behavior, international marketing, and integrated marketing communications. Online classes allow students to access course material at the time and place of their choosing and interact with fellow classmates through discussion forums.
Indiana Wesleyan University offers a Bachelor of Science in Marketing through its online program designed for adult learners. The degree offers four areas of specialization: digital advertising, marketing analytics, service and non-profit marketing, and social medial. The marketing program is a degree-completion program and requires that students have at least 60 transferable credits before they can begin the core courses for the degree. Up to 40 credits can be earned through an assessed learning process. The program is set up in a cohort format, and students may complete the core marketing courses for the degree in 12 months. The degree requires eight core business classes and four courses in the area of specialization.
The University of Denver offers an online program leading to a Master of Arts in Communication Management that allows students to concentrate in marketing communication or public relations. To earn the master's degree, students must take 12 classes, including four core classes in communications, four courses in the concentration, three electives and a capstone class. Public relations majors take classes such as writing and tactics, reputation management, and public relations measurement. Marketing communication majors take classes in marketing strategy, branding, and digital marketing. Capstone options include a project, capstone seminar or portfolio seminar. Online classes are offered in 10-week terms. Six-course graduate certificates in marketing communication and public relations are also available online.
Boston University has an online Master of Science in International Marketing Management program that was designed in conjunction with leading universities from around the world. Students can take online classes offered by Boston University's international partner universities; all classes are taught in English. Master's candidates also have the opportunity to collaborate with students from other universities using online tools. To earn the degree, students must take six core course, two specialization courses, two international business courses, and two electives from an approved list. Students gain marketing skills such as web design, search engine marketing, email marketing, and marketing analysis. Boston University ranked #6 in Best Online Business Programs in the 2016 rankings by U.S. News & World Report.
St. Leo University offers a variety of online programs for students interested in marketing. Options includes a Bachelor of Business Administration with a specialization in marketing, an MBA with a concentration in either marketing or marketing research and social media analytics, or a graduate certificate in marketing on in marketing research and social media analytics. Courses required for the marketing concentration or certificate cover topics such as brand management, e-marketing, global marketing, sales management, and new product development. The marketing research and social media analytics concentration or certificate covers topics such as data mining, gamification applications in marketing, social media marketing, and research. The MBA requires 36 credits, and the graduate certificates require 18 graduate credits.