Affordable Marketing Degrees

Scroll down to see the most affordable marketing degrees in 2016, as well as info on the different types of marketing degrees and marketing program accreditation.

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Every organization has an interest in marketing itself to others. Marketers excel in communications, teamwork, strategic thinking and sales – all skills that are in high demand by employers. They work as account executives, PR specialists, marketing/brand/sales managers, creative directors, market research analysts and more. Graduates with a bachelor’s degree have a solid job outlook and, even better, excellent salary potential.

Marketing may be a growing field, but competition for jobs is fierce. To get ahead, you’ll need to research what employers are looking for, seek out internships and be prepared to work your way up the career ladder. Look for education programs that ground you in real-world skills – e.g. digital marketing, data analysis, IT, content marketing, social media, etc. – and connect you to useful career opportunities.

Types of Marketing Degrees

Associate’s Degree in Marketing

An associate’s degree in marketing is a 2-year undergraduate program that gives students a broad background in marketing and business concepts. This degree is often offered by community colleges and for-profit schools. Most schools require entrants to have a GED or high school diploma.

Degree Options

  • Associate of Applied Science (AAS) in Business Administration/Marketing: Coursework typically has a practical focus. A common choice for students interested in finding a job straight after graduation.
  • Associate of Science (AS) in Business Administration/Marketing: Often used as an intermediate step to a bachelor’s degree. Community colleges sometimes form partnerships with 4-year universities that allow students to transfer credits to their bachelor’s degree.

Marketing programs are usually housed in a university’s business administration department or the college of business. However, you may find that associate degrees in advertising and/or graphic design are located in your university’s communications or fine arts department. Some schools also offer degrees that are targeted to a specific field – e.g. an AAS in Fashion Marketing.

Sample Coursework

  • Marketing research
  • Consumer behavior
  • Management
  • Professional sales
  • Communications
  • Advertising
  • Accounting

Career Opportunities

Career opportunities are fairly limited with an associate’s degree. Generally speaking, you will be eligible for entry-level positions in retail sales, promotion and customer service. Some graduates also get their start as marketing coordinators. You can increase your odds of employment by participating in internships and work-study programs.

Bachelor’s Degree in Marketing

A bachelor’s degree in marketing is a 4-year undergraduate program that provides students with a fundamental grounding in the theory and practice of marketing. These degrees are typically offered by a university’s business or communications department. Most entrants have a GED or high school diploma.

Degree Options

  • Bachelor of Science (BS) in Marketing: Provides a comprehensive overview of marketing concepts and applications.
  • Bachelor of Business Administration (BBA) with a Marketing Concentration: Similar to the BS, but often includes more “hard core” business courses – e.g. finance, accounting and math.

You will also find marketing degrees that focus on a particular arena (e.g. hospitality management).

Sample Coursework

  • Marketing Strategy
  • Consumer Behavior
  • Digital Marketing
  • Entrepreneurship
  • Financial Management
  • Sales Tactics
  • Public Relations
  • Brand Management
  • Copywriting

After two years, you may be permitted to major in a concentration such as account management, market research, advertising, media strategy, etc. A strong undergraduate program will also incorporate internships and fieldwork into your course of study.

Career Opportunities

A general warning – although a bachelor’s degree can provide a solid foundation for a career, it’s not going to be a lot of use when applying for mid-level marketing jobs. Like it or not, most BS and BBA graduates begin their careers in sales. To be eligible for many marketing positions, you may have to endure a few years of selling/account coordination or consider investing in an MBA.

You can avoid some of this grunt-work by preparing the ground before graduation. Find out what employers are looking for and plan accordingly. Internships in sales, extracurricular activities that involve selling and courses that focus on practical skills/technical training may be enough to persuade a hiring committee that you’re ready for a real marketing job.

Master’s Degree in Marketing

A master’s degree in marketing is a 1-3 year graduate program that prepares students for advanced management or leadership positions in marketing. Entrants are expected to have a bachelor’s degree.

Degree Options

  • Master of Science (MS) in Marketing: Focused on core marketing theories and concepts. Often earned by students interested in research projects and/or a PhD degree.
  • Master of Business Administration (MBA) in Marketing: Focused on practical marketing and business applications (e.g. marketing analysis, HR management, accounting, etc.). Often earned by students with a few solid years of work experience.

Because it is a broader degree with more recognized career options, many marketers opt for an MBA with a focus in marketing. You can read more about your options in our guide to affordable MBA programs.

Sample Coursework

Coursework varies widely from degree to degree. In addition to core courses in advanced marketing, many programs offer specializations in a huge range of areas, including digital marketing, brand management, media planning, international marketing and so forth.

Research requirements are equally variable. Some schools will demand you complete a master’s thesis; some will ask for practicum instead. Internships and work-study opportunities are common.

Career Opportunities

A good master’s degree from a well-known school can set you up for all kinds of job opportunities, including high-level management. But be cautious before investing. In the past few years, there has a been a glut of graduates with poor quality MBAs. Some experts are arguing that marketers would do better to spend their time (and money) building on their existing experience.

If you’re interested in graduate school, weigh up the pros and cons carefully:

  • Pros: You have the opportunity to receive solid training in specific skills (e.g. research, data analysis, marketing management); increase the depth of your skill set; form a network of professional contacts; and take advantage of work opportunities arranged by your university.
  • Cons: You will find that the cost is high and courses may not cover relevant marketing skills (e.g. IT). What’s more, many people with similar degrees will be competing with you in the market.

When in doubt, consult your existing employer and professional colleagues for advice.

Doctoral Degree in Marketing

A doctorate in marketing is an advanced graduate degree that takes 4-7 years to complete. Since it is intended for aspiring professors and analysts, is heavily focused on research.

Degree Options

  • Doctor of Philosophy (PhD) in Marketing
  • Doctor of Philosophy (PhD) in Management with a Concentration in Marketing
  • Doctor of Philosophy (PhD) in Business Administration with a Concentration in Marketing

Sample Coursework

Doctoral students are expected to complete advanced graduate courses (e.g. econometrics, behavioral research, multivariate statistics, etc.) and a dissertation based on an original piece of research. As preparation for their future careers, PhD students often teach undergraduates.

Career Opportunities

A PhD in marketing is intended for students who wish to become academics and teach a college/university level. Graduates also take up research careers in nonprofit businesses, government agencies and the private sector.

Certificate in Marketing

A certificate in marketing is a non-degree program that focuses on specific skill-sets (e.g. professional sales, digital marketing, etc.). It usually takes less than a year to complete. Thanks to demand, online certificate offerings continue to grow in popularity.

Certificate Options

  • Undergraduate Certificate in Marketing: Can be used to supplement or earn credits for an undergraduate degree.
  • Graduate Certificate in Marketing: Intended for working professionals who wish to change careers, improve their job opportunities and/or earn credits for a master’s degree.

Career Opportunities

Certificates may not be enough to earn you an initial job, but they will add an extra burnish to your résumé. Look for programs that school you in relevant, up-to-date skills.

Important Accreditations

Regional Accreditation

Above all, we recommend that your college or university has regional accreditation. This is a “seal of approval” granted to institutions (e.g. non-profit and public colleges and universities) by one of six regional accrediting bodies (e.g. North Central Association of Colleges and Schools).

You can learn more about the difference between regional accreditation and national accreditation in Accreditation: Understanding the Difference Between Real Schools and Diploma Mills.

Benefits of Regional Accreditation

Attending a regionally accredited school will make it easier for you to:

  • Transfer credits (many regionally accredited colleges and universities will not accept credits from nationally accredited schools)
  • Apply for student loans, tuition reimbursement, scholarships and funding opportunities
  • Get into graduate school
  • Look good in the eyes of headhunters and recruiters

Regional accreditation only applies to a college or university. For a BBA or MBA, you may wish to see if the business school has accreditation from AACSB, ACBSP or IACBE. We take a closer look at these in our article on affordable MBA programs.

School Rankings

1

New Jersey City University

The School of Business at New Jersey City University offers a Bachelor of Science and a Master of Business Administration in Marketing. The B.S. in Marketing can be completed in a general concentration or a travel and tourism management concentration. Students in both concentrations complete coursework in business statistics, management, international business, accounting, business law, economics and writing for business. Travel and tourism management students take specialization courses in subjects like tourism marketing and sales, tourism management technology and international tourism. The marketing M.B.A. is a 36-credit program that includes 21 credits of core courses and 12 credits of marketing specialization courses in subjects like e-marketing, services marketing and global marketing. Students are also required to complete a three-credit business administration capstone.

CAG Score 97.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

8,136 Students

2

CUNY Bernard M Baruch College

Baruch College's Department of Marketing and International Business offers a BBA in Marketing, an MBA in Marketing, an MS in Marketing and a PhD in Marketing. The BBA in Marketing focuses on product development, pricing, promotion and distribution strategy and includes four tracks of study: marketing management, advertising and marketing communications, international marketing and digital marketing. The MBA in Marketing requires 12 major credits, including electives in the areas of advertising, internet marketing and international marketing. The MS in Marketing is a 30-credit program with concentrations in digital marketing and marketing analytics. The MS is offered in a traditional or accelerated 12 month format. Baruch College offers marketing-specific scholarships to both undergraduate and graduate students, including the Jerome Evans Memorial Scholarship in Marketing and the Carl Spielvogel '56 Scholarship in International Marketing.

CAG Score 97.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

18,090 Students

3

University of Minnesota-Duluth

The Department of Marketing at the University of Minnesota Duluth is part of the Labovitz School of Business and Economics. Students can pursue a Bachelor in Business Administration with a major in one of the following: Marketing, Marketing Analytics, and Marketing and Graphic Design. Graduates of the program gain an extensive understanding of consumer behavior, learn to formulate and implement marketing strategies and communicate with their target markets, and develop an appreciation for the ethical and global dimensions of marketing.

CAG Score 96.9

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

11,093 Students

4

Texas A & M University-College Station

The May Business School at Texas A & M University College Station has a Bachelor in Business Administration (B.B.A.) degree with a Major in Marketing. Students pursuing this degree can choose from the following tracks: Advertising Strategy, Analytics and Consulting, Professional Selling and Sales Management, and Retail Buying and Management. Mays also offers a Master of Science in Marketing (MS-Marketing) program. Students accepted to this program are automatically considered for departmental scholarship and/or graduate assistantship. The school offers a Ph.D. in Business Administration program where students can select Marketing as their area of concentration. The program gives students the option of choosing either the Quantitative Track or the Consumer Behavior Track.

CAG Score 96.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

61,642 Students

5

CUNY York College

The Bachelor of Science in Marketing program at York College is a 65-credit program designed to prepare students for jobs in business and industry. All students in the program must earn 32 credits in general business courses covering topics such as accounting, business law, management theory and practice, principals of finance, and ethics and accountability. Marketing majors also take five required courses in marketing, covering topics such as market research, advertising and public relations, and consumer behavior. To complete the degree, they choose seven marketing electives, selecting from classes taught by professors of marketing, psychology, economics, and business.

CAG Score 96.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

8,493 Students

6

University of Minnesota-Crookston

The University of Minnesota-Crookston's Department of Business offers a Bachelor of Science in Marketing and an undergraduate marketing minor. The B.S. in Marketing teaches students about personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics and strategic marketing through a curriculum that includes 62 credits of major coursework. Marketing program requirements include a three-credit internship where students work at a business firm, institution or marketing agency. Students also gain hands-on experience through experiential learning projects where they create marketing studies for regional businesses. The B.S. in Marketing can be completed on-campus or online, with both options offering identical curriculums. The minor, which requires 18 to 19 credits of coursework, is also available on-campus or online.

CAG Score 96.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

2,850 Students

7

University of Minnesota-Twin Cities

The Carlson School of Management at the University of Minnesota Twin Cities offers a Bachelor of Science in Business (BSB) where students can work towards a major or minor in Marketing. The school has a Master of Business Administration (MBA) program with a specialization in Marketing. MBA students who select Marketing as their focus area can organize their coursework and enterprise selection according to one of the following tracks: Brand Management, Marketing Management, and Marketing Research. The Carlson School of Management also has a Ph.D. in Business Management program with a concentration in Marketing. The program covers economic and social processes between buyers and sellers as well as the role of transportation, logistics trade-offs and channels of distribution.

CAG Score 96.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

51,147 Students

8

Texas Woman's University

Students admitted to the School of Management at Texas Woman's University can pursue one of two bachelor degree programs: a Bachelor of Business Administration (B.B.A.) and a Bachelor of Applied Science in Business (B.A.S.) - General. B.B.A. students can choose from the following fields of concentrations: Accounting, Business Administration (general), Finance, Management, Human Resource Management, and Marketing. All of the undergraduate and graduate programs at TWU's School of Management are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

CAG Score 96.6

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

15,071 Students

9

Rutgers University

The Business School at Rutgers University offers an undergraduate major in marketing, as well as a Master of Business Administration degree with a concentration in marketing. Marketing majors complete 12 business core courses in subjects like accounting, management skills, operations management, business law and statistical methods. Marketing majors are also required to complete three core marketing courses and four marketing electives. The M.B.A. in Marketing is a 60-credit program that can be completed on a full or part-time basis. Part-time students take most of their courses in the evening for more scheduling flexibility. Students in the marketing concentration take coursework in subjects like advertising and promotion, brand management, digital marketing, marketing insights, marketing research, marketing strategy and sales management.

CAG Score 96.6

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

6,321 Students

10

University of Florida

At the University of Florida, the Department of Marketing is part of the Warrington College of Business Administration. The department offers a Bachelor of Science in Business Administration with Marketing as a major (BSBA-MKG). Students in this program can choose to pursue a Master of International Business (MIB) or a Master of Science in Information Systems (MSISOM) through the combined degree programs. Under a combined degree program, students can include master's courses to their bachelor's degree requirements. The department also has an MBA program with a concentration in Marketing, as well as a Doctor of Philosophy (Ph.D.) in Business Administration with a concentration in Marketing.

CAG Score 96.6

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

49,459 Students

11

University of Washington-Seattle Campus

The Department of Marketing and International Business is part of the Foster School of Business at the University of Washington Seattle. It offers a Bachelor of Arts in Business Administration (BABA) program where students can choose Marketing as their formal area of study. The program provides students with a fundamental study of advertising, consumer behavior, marketing management, product development, social media, and retail and sales management. Foster also has a Ph.D. in Marketing program. The school has a Professional Sales Certificate Program that partners with leading businesses to provide students with real-world experience. Professional Sales Certificate recipients have a better than 90 percent job placement rate.

CAG Score 96.5

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

44,784 Students

12

University of Houston-Downtown

The College of Business at the University of Houston-Downtown offers a Bachelor of Business Administration in Marketing. This degree can be completed entirely online or on campus. A marketing degree gives young professionals an advantage in the business world. Many students who graduate with a B.B.A. in Marketing become marketing account executives, marketing analysts, business development representatives, marketing sales representatives, and marketing assistants. Graduates find employment opportunities in the private sector, nonprofit organizations, and governmental agencies. Students will take courses like Marketing Research, Consumer Behavior, Marketing Management & Strategy, Personal Selling, Promotional Strategy, International Marketing, Social Media Marketing, and E-Marketing.

CAG Score 96.4

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

14,439 Students

13

Lake Area Technical Institute

Lake Area Technical Institute offers a business degree in marketing and management. This option takes 20 months to complete, and over the course of the program, students will learn sales strategies, promotion/advertising techniques, price determination, evaluation of customer needs, government regulations, and more. The program features courses that are active and provide students with a lot of hands-on experience that will prove valuable in the real world. Students can expect to interact with professionals and businesses in the real world and participate in projects in real businesses. Students are also required to participate in an internship.

CAG Score 96.4

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

1,654 Students

14

SUNY College at Old Westbury

SUNY Old Westbury offers a Bachelor of Science in Business Administration that allows students to choose marketing as a specialization. The business administration program requires students to earn 50 credits in business core classes, covering topics such as applied statistics, economics, accounting, business law, organizational management, financial management, and business strategy. Marketing majors must also take at least four additional courses in marketing, including marketing research, international marketing, and consumer behavior. Students who complete the program are prepared for positions in sales management, advertising, market research, and marketing management. The School of Business sponsors events to help students find internships and jobs. Events include mock interviews and resume workshops, as well as networking receptions.

CAG Score 96.4

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

4,504 Students

15

Appalachian State University

Through its Walker College of Business, Appalachian State University's Department of Marketing offers a BSBA in Marketing, as well as a marketing minor. Additionally, ASU's Department of Communication offers undergraduate majors in advertising and public relations. The BSBA in Marketing requires 15 credit hours of structured marketing core courses and three hours of marketing electives. The BS in Public Relations requires 51 major credits in subjects like journalism, media publishing, public relations writing and communication research methods, while the BS in advertising requires 45 major credits in subjects like persuasion, advertising ethics and communication law. The Walker College of Business offers marketing-specific scholarships, like the W. E. "Pat" Patton III Endowed Marketing Scholarship, and the Department of Communication offers several communications scholarships, including the Joe S. Epley Scholarship for public relations majors.

CAG Score 96.3

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

18,026 Students

16

Fashion Institute of Technology

The Fashion Institute of Technology offers an Associate in Applied Science and a Bachelor of Science degree in Advertising and Marketing Communications. The program covers advertising, direct marketing, journalism, public relations, and media buying. Students gain skills in print, television, and radio. Students are also required to work an internship in the marketing industry. FIT offers one-year and two-year associate degree plans, and also has evening and weekend degree programs for both the A.A.S. and B.S. in Advertising and Marketing Communications. For students with more specialized interests in marketing, FIT also has a Bachelor of Science in Direct and Interactive Marketing, a B.S. in Cosmetics and Fragrance Marketing, and a B.S. in International Trade and Marketing for the Fashion Industries.

CAG Score 96.3

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

9,764 Students

17

Iowa State University

The College of Business at Iowa State University offers an undergraduate major in marketing that teaches students how to make marketing management decisions that maintain customer satisfaction. The undergraduate marketing curriculum includes marketing core courses in marketing research, community behavior and strategic marketing management, and elective courses in subjects like personal sales, promotional strategy, retailing and global marketing. The School of Journalism and Communication at ISU also offers undergraduate majors in advertising and public relations. Several scholarships are available to marketing, advertising and public relations students, including the Deere Scholarships in Marketing and Management, the Jack Engel Advertising Scholarship and the Meyocks Group Public Relations Scholarship.

CAG Score 96.3

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

34,435 Students

18

The University of Texas at El Paso

The College of Business Administration at the University of Texas at El Paso offers a Bachelor of Business Administration in Marketing. All programs in the College of Business Administration are accredited by the Association to Advance Collegiate Schools of Business. In the marketing program, students are meant to increase their understanding of the ways in which companies operate and thrive in the international marketplace, examine people as employees and consumers, and discover new ways to enhance business performance. Students may participate in organizations such as the Association of Information Technology Professionals, the American Marketing Association, Delta Sigma Pi, and the Society for Human Resource Management.

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

23,079 Students

19

Texas A & M University-Commerce

Texas A&M University Commerce offers a Bachelor of Business Administration in Marketing as well as a Master of Science in Marketing. These programs prepare students for careers in sales management, promotion and media planning, product management, retail/wholesale management, etc. Scholarships available specifically for marketing majors include Donny David Doster Memorial Endowment, Jim Mann Family Endowment, and the Information Systems Audit and Control Association Scholarship. Students can join the Department of Marketing and Business Analytics Student Chapter at Texas A&M Commerce. Students will take courses such as Business Strategy, International Business, Economic Forecasting, and Management Information Systems.

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

12,111 Students

20

SUNY College at Oswego

Students interested in pursuing a Bachelor of Science in Marketing degree can do so at the Department of Management and Marketing at SUNY Oswego's School of Business. Students who are exploring careers in broadcast sales, programming, and management, advertising and marketing for broadcast stations can enroll in the joint program coordinated by the School of Business and the School of Communications Media and the Arts. Students admitted to this five-year program will graduate with a Bachelor of Arts in Broadcasting and a Master of Business Administration (Broadcasting BA/MBA).

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

8,034 Students

21

Saint Cloud State University

Through its Department of Marketing, Saint Cloud State University offers a BS in Marketing, a marketing minor and a certificate in professional selling. The BS in Marketing includes 27 credits in major courses, with students learning concepts like product planning and management, distribution, marketing research, retailing, and advertising and promotion. The professional selling certificate is a 15-credit program that can be taken as a specialization by students of all majors. Saint Cloud State's Department of Mass Communication also offers an undergraduate major in mass communication with concentrations in advertising and public relations and an MS in Strategic Media Communications. Marketing scholarships include the $1,000 Marco Inc. Professional Selling Specialization Scholarship and the Robert Calhoun Scholarship, which ranges from $500 to $1,000.

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

16,076 Students

22

Michigan Technological University

Michigan Technological University's School of Business and Economics offers a Bachelor of Science in Marketing that combines the basic principles of marketing with elective coursework in fields like entrepreneurship, global marketing, technical communications, technology and innovation, and econometrics. The B.S. curriculum includes 15 core courses, four required major courses and four major electives. Marketing students also have the opportunity to get professional experience through an internship or the Business Development Experience, in which students collaborate to develop and present a business plan. Another unique opportunity for marketing students is the Silicon Valley Spring Break experience, where students from the School of Business and Economics meet with successful tech entrepreneurs. Additionally, marketing students can participate in student organizations like the American Marketing Association (AMA) or the Michigan Tech Entrepreneurs Club.

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

7,099 Students

23

University of Massachusetts Amherst

The Department of Marketing at UMass Amherst is part of the Isenberg School of Business. The school offers a Bachelor in Business Administration program with a concentration in Marketing. Students pursuing a Master of Business Administration (MBA) degree at Isenberg can also choose Marketing as their area of specialization. Full-time MBA students are awarded a two-year Isenberg MBA Fellowship that includes full tuition, an annual stipend and health care. Undergraduate marketing students may be eligible for the following scholarship programs: William P. (Red) Curtin Memorial Scholarship, ERC Wiping Products Inc. Scholarship and the Sara Christie Schewe Memorial Scholarship. Isenberg also offers a Ph.D. program in marketing where students learn about consumer and corporate behavior, public policy, social media and sales management.

CAG Score 96.2

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

28,635 Students

24

University of North Texas

The Department of Marketing & Logistics in the College of Business at the University of North Texas offers a Bachelor of Business Administration in Marketing, a Bachelor of Business Administration in Marketing with a focus on Professional Selling, and a Master of Business Administration in Marketing (online program available). Students have the opportunity to join the student chapters of the American Marketing Association, Mu Kappa Tau (the marketing honors society), and the ASCEND Pan Asian Leadership Student Chapter. Students who graduate with marketing degrees work in professional sales and sales management, wholesaling, retailing, sales promotion, market research, marketing communications, and sales support.

CAG Score 96.1

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

36,486 Students

25

SUNY College at Plattsburgh

The School of Business and Economics at SUNY Plattsburgh has a Bachelor of Science in Marketing program. This program prepares its students for careers in a variety of fields such as marketing research, marketing management, international marketing, or retail management. Students pursuing a Bachelor of Science in Business Administration can choose Marketing as their minor field of study. SUNY Plattsburgh's marketing program is one of the original business programs offered by the School of Business and is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

CAG Score 96.1

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

5,968 Students

26

Alfred University

Alfred University's School of Business offers an undergraduate major and minor in marketing. Students in the marketing major are required to complete 13 professional business core courses in subjects like accounting, finance, business law, international business and operations management. Additionally, marketing majors are required to complete six marketing core courses that teach students about marketing research, consumer behavior, promotion strategy, strategic marketing management and graphic design. Students also have the option to complete a marketing practicum. The marketing minor requires the completion of four core courses and six credits of marketing electives. Marketing students also have the opportunity to participate in the AU Chapter of the American Marketing Association.

CAG Score 96.1

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

2,310 Students

27

Michigan State University

The Department of Marketing at Michigan State University offers marketing programs at the bachelor's, master's and doctoral level. The BA in Marketing includes 51 credits of business core classes and 15 marketing credits. The MS in Marketing Research can be taken as a one year full-time program or a 19 month online program. The PhD in Marketing is a full-time, on-campus program that prepares students for a career of scholarly research in the field of marketing. All students in the Marketing PhD program receive financial assistance in the form of graduate assistantships or fellowships. MSU's Department of Advertising, Public Relations and Retailing also offers a BA in Advertising, MA in Advertising, MA in Public Relations and PhD in Media and Information Studies.

CAG Score 96.1

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

50,081 Students

28

Marshall University

Marshall University offers a Bachelor of Business Administration degree in marketing through the Lewis College of Business. All programs offered by the college are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students learn about market distribution and research, foreign marketing environments, and the quantitative and qualitative analysis of market data. The curriculum includes coursework that cover relevant marketing topics such as consumer behavior, the principles of selling, promotion management, marketing management, and supply chain logistics. A minor in marketing is also available for non-business majors and consists of 12 credit hours. Students accepted to the Master of Business Administration program at the university have the option of selecting marketing as their area of emphasis.

CAG Score 96.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

13,381 Students

29

SUNY College at Brockport

The School of Business and Economics at the College of Brockport offers a Bachelor of Science in Marketing degree that is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students are required to complete four groups of business-related coursework: entrance requirements for the major (21 credits), co-requisite courses (10 credits), business core courses (21 credits), and upper-level marketing courses (15 credits). The curriculum covers a wide range of key topics such as the principles of marketing, business law, organizational behavior, marketing management, and the international business environment. Marketing students can apply for several scholarship opportunities available to business majors, such as the Raymond C. Shaheen Award in Business. Amount for this scholarship varies from year to year.

CAG Score 96.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

8,106 Students

30

SUNY at Binghamton

Binghamton University's School of Management offers a Bachelor of Science in Business Administration (BSBA) with a concentration in marketing. The Marketing BSBA degree focuses on the functional areas of management and incorporates a marketing focus through coursework in marketing research, consumer behavior, marketing strategy, product management and advertising. The marketing curriculum utilizes theoretical, conceptual and practical methods of learning. Some teaching methods employed in the program include team projects, case analysis and marketing simulation games. Students also spend time analyzing ethical and international issues related to marketing and have the opportunity to complete internships for academic credit. The School of Management offers various scholarship opportunities to its students, including the four-year Allen and Ellen Zwickler Scholarship, which is reserved for students in five majors including marketing.

CAG Score 96.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

16,695 Students

31

Northwest Missouri State University

Northwest Missouri State University offers a Bachelor of Science in Marketing degree through the Booth College of Business and Professional Studies. This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Students accepted to the program are required to complete coursework in key marketing areas such as consumer behavior, marketing research, promotion, marketing management, and sales and sales management. Marketing majors can participate in Knacktive, a one-semester collaborative course that provides students with opportunities to craft digital marketing campaigns and promotional materials for real-world clients. Although an internship is not required to earn the BS in Marketing degree, students are encouraged to participate in at least one internship program during their residence at the university.

CAG Score 96.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

6,720 Students

32

Ferris State University

The College of Business at Ferris State University has a Bachelor of Science in Business Administration program where students can choose either Integrated Marketing Techniques or Marketing Sales as a Minor. The college also offers bachelor programs in Healthcare Marketing and in Advertising/Integrated Marketing Communications. There are a number of certificate programs available, including the following marketing-related fields: Advertising/Integrated Marketing, E-Commerce Marketing, Direct Marketing, Marketing Research, Marketing Sales, Business-to-Business Marketing, and Retailing. The university's Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Marketing students may be eligible for the following scholarships: American Photo Marketing Annual Scholarship, Godfrey Parsons Annual Scholarship, Michigan Printing Association Annual Scholarship, and the E-Commerce Marketing Scholarship (CADMEF).

CAG Score 96.0

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

14,600 Students

33

University of Wyoming

The Department of Management and Marketing at the University of Wyoming is part of the College of Business. It offers a Bachelor of Science in Marketing program designed to provide students with a fundamental grasp of product development, market research, sales, and consumer behavior. The college also has a Ph.D. in Marketing program with an emphasis in Sustainable Business Practice. Full-time junior or senior College of Business students majoring in marketing may be eligible for the Gene W. Murdock Memorial Scholarship in Marketing. The Jack and Eileen Routson Scholarship and the John C. Miller Business Scholarship supports students pursuing Department of Management and Marketing majors (Management, Business Administration, and Marketing).

CAG Score 95.9

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

12,820 Students

34

Saint Vincent College

The Alex G. McKenna School of Business, Economics, and Government at St. Vincent's College offers a Bachelor of Science in Marketing program that is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program draws heavily on the quantitative and social sciences, especially statistics, economics and psychology. The curriculum includes coursework that cover essential marketing topics such as consumer behavior, marketing research, managerial accounting, global marketing, and the essentials of selling. The college provides job placement services as well as a variety of internship opportunities. A minor in marketing is also available. Academically qualified students are considered for the Alex G. McKenna Economic and Policy Scholarship Award, which disburses $4,000 per year for up to four years.

CAG Score 95.9

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

1,829 Students

35

Stony Brook University

Students accepted to the Bachelor of Science in Business Management program at Stony Brook University have the option of selecting marketing as their area of specialization. The program prepares students for a variety of managerial and professional job opportunities in fields such as product management, business development, public relations, and marketing research. The university also offers a Master of Business Administration (MBA) in Marketing program. MBA students with an undergraduate degree in business follow the 36-credit track, while those with a non-business degree follow the 48-credit track. Full-time undergraduates with excellent academic records can apply for the W. Turner Founding Dean Scholarship. Graduate students with at least three years of work experience are considered for the Doelger Graduate Scholarship.

CAG Score 95.9

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

24,607 Students

36

University of North Carolina at Charlotte

The Belk College of Business at the University of North Carolina Charlotte offers a Bachelor of Science in Business Administration degree in marketing. This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students accepted to the program can choose between the two areas of concentration available - marketing or marketing analytics. Upper division courses include topics such as marketing concepts, managerial economics, business communications, management information systems, and business law. Marketing is also offered as an area of concentration in the Master of Business Administration program available at the college. MBA candidates must select four marketing courses (12 credits) from a prescribed list of offerings in order to complete the requirements for the concentration.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

27,238 Students

37

SUNY at Fredonia

The School of Business at Fredonia State University offers a Bachelor of Science in Business Administration in Marketing degree. The curriculum includes coursework that covers essential marketing topics such as consumer behavior, marketing research, managerial finance, marketing management, organizational behavior, and integrated marketing communications. The university has established 4 + 1 BS/MBA (Master of Business Administration) programs with other universities that allow Fredonia business graduates to obtain an MBA degree within one year after graduation. Formal 4 + 1 BS/MBA agreements are currently in place with the following universities: Alfred, Canisius, Clarkson, Long Island, Niagara, Oswego, St. Bonaventure, and Syracuse University. Students can earn up to 24 credits of internship of the total 120 credits needed for the BSBA in Marketing degree.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

5,215 Students

38

University of Nebraska at Omaha

The Department of Marketing and Management is part of UNO's College of Business Administration. It offers a Marketing Program with the following areas of specializations: Advertising Management, Marketing Management, Business Marketing, Sales and Sales Management, and Marketing Research. The college has a Bachelor of Science in Business Administration program with a concentration in Marketing. Students admitted to the program graduate with an extensive understanding of marketing principles including promotional strategy, advertising and social media, international marketing, customer motivations, and behaviors and strategic planning.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

15,227 Students

39

Winona State University

Winona State University's College of Business offers a Bachelor of Science program with a major in Marketing (BSM). BSM students can choose to add a minor in Professional Selling. The Department of Marketing allows non-BSM students to choose Marketing as their minor. Marketing majors may be eligible for the following scholarships: Gordon Espy Scholarship, Helen B. Imm Scholarship and the Kujak Transport, Inc. Scholarship. BSM students with a Professional Selling Minor can apply for the Michael Garvey Professional Selling Scholarship.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

8,684 Students

40

Towson University

Towson University's College of Business and Economics offers a Bachelor of Science in Business Administration degree with a concentration in marketing. This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students are encouraged to complete at least one professional internship program during their tenure at the university. Towson also offers a Master of Science in Marketing Intelligence degree. Students learn how to analyze and use marketing data and research in order to plan and implement strategic decisions in a variety of professional settings. There is also a Post-Baccalaureate Certificate in Interactive Marketing available. Students have the option of completing this certificate as a stand-alone program, or applying the credits for the certificate towards the MS degree.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

22,285 Students

41

University of South Florida-Main Campus

Students admitted to the undergraduate marketing program at USF's Muma College of Business learn about core marketing principles such as consumer behavior, supply chains, metrics, crafting an integrated marketing campaign, and social media. There is also a Master of Science in Marketing program available. Program pre-requisites may be waived for applicants who already have a baccalaureate degree in marketing from an institution accredited by the Association to Advance Collegiate Schools of Business (AACSB) within five years of admission to the program. The university also offers a Doctor of Philosophy in Business Administration program with a concentration in marketing. Doctoral students may be considered for graduate assistantships that come with a $20,000 annual salary as well as a health insurance subsidy.

CAG Score 95.8

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

41,938 Students

42

Texas A & M University-Kingsville

Students admitted to the undergraduate marketing program at USF's Muma College of Business learn about core marketing principles such as consumer behavior, supply chains, metrics, crafting an integrated marketing campaign, and social media. There is also a Master of Science in Marketing program available. Program pre-requisites may be waived for applicants who already have a baccalaureate degree in marketing from an institution accredited by the Association to Advance Collegiate Schools of Business (AACSB) within five years of admission to the program. The university also offers a Doctor of Philosophy in Business Administration program with a concentration in marketing. Doctoral students may be considered for graduate assistantships that come with a $20,000 annual salary as well as a health insurance subsidy.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

13,246 Students

43

Francis Marion University

The School of Business at Francis Marion University offers a Bachelor of Business Administration degree with a major in marketing. The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students learn about essential marketing areas such as consumer behavior, marketing communications, advertising and promotion, marketing research, and product and brand management. The school offers several internship opportunities, study abroad programs, and business-related clubs and organizations designed to complement and enhance a student's classroom experience. The Marketing Management capstone course provides students with the opportunity to work for actual clients within the surrounding business community. Students identify a client's specific marketing needs and craft viable solutions that the client can then adopt and implement in their business operations.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

3,944 Students

44

Waynesburg University

The School of Business Administration at Waynesburg University offers a Bachelor of Science in Business Administration degree in marketing that is accredited by the International Assembly for Collegiate Business Education (IACBE). The curriculum includes coursework that cover essential marketing concepts such as advertising, product placement and distribution, consumer behavior, marketing research, promotion, and sales. Waynesburg University also offers a Master of Business Administration degree with a concentration in market development. Courses are offered in accelerated 8-week formats and students proceed at their own pace throughout the program. The MBA program is available both on campus and online. Qualified marketing majors can participate in the BSBA/MBA integrated program that allows them to earn both their undergraduate and MBA degrees in five years.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

2,039 Students

45

Saint Joseph's College-New York

The Bachelor of Science in Marketing degree at St. Joseph's College is offered through the Department of Business Administration. Students admitted to the program have two optional areas of concentration - sports management and finance. The program provides students with a solid foundation in market and product development; students learn how to use marketing as an essential tool in the development of an effective business strategy. The curriculum includes coursework in marketing promotion and advertising, public relations, computer assisted graphic design, marketing research, and consumer motivation and behavior. Most classes are held in the evenings and on weekends. There is also a 12-credit Marketing, Advertising, and Public Relations Certificate available designed for students pursuing a non-marketing major at the college.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

4,979 Students

46

Niagara University

The College of Business Administration at Niagara University offers a Bachelor of Science in Marketing degree with two areas of concentration - general marketing and food and consumer packaged foods marketing. The curriculum includes coursework that cover a wide range of relevant topics such as consumer behavior, marketing research, international marketing, channels of distribution, and integrated marketing communications. The university maintains partnerships with several businesses in the western New York area that provide a variety of internship opportunities for marketing students. Several scholarships are available for qualified business and/or marketing students, including the Armand & Eleanor Castellani Scholarship, David D. Potter Memorial Scholarship, and the David A. DiChiara Memorial Scholarship. Award amounts for these scholarship programs vary from year to year.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

4,015 Students

47

University of Illinois at Urbana-Champaign

The University of Illinois offers a Bachelor of Science in Marketing degree through the Department of Business Administration. Students learn how to apply a diverse set of research methodologies, such as quantitative modeling, experimental designs, and survey approaches, to different marketing-related challenges. The curriculum includes coursework in marketing research, consumer behavior, business process management, information technology for networked organizations, and advanced marketing management. Marketing is also offered as an area of specialization in the Doctor of Philosophy in Business Administration program. Doctoral students work alongside faculty to conduct extensive research on a number of marketing issues such as logistics management, consumer psychology, and cross-cultural consumer behavior. Doctoral candidates pursue a plan of study that is tailor-made to support their specific research interests.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

45,140 Students

48

University of Idaho

The College of Business and Economics (CBE) at the University of Idaho is accredited by the Association to Advance Collegiate Schools of Business (AACSB), thereby assuring that all their programs meet the high industry standards of the organization. Students accepted to the Bachelor of Science in Marketing program can customize their degree by choosing one of the following areas of emphasis: entrepreneurship, general marketing, or PGA Golf Management. Upper division students take core marketing courses that cover key topics such as marketing research and analysis, new venture creation, consumer behavior, and process management. Marketing students can apply for a number of CBE scholarships including the Kimberly Farnen Study Abroad Scholarship and the Walter J. Travis Memorial Golf Scholarship.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

11,702 Students

49

California State University-Northridge

The David Nazarian College of Business and Economics at CSU Northridge offers a Bachelor of Science in Marketing degree that is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The curriculum includes coursework in key marketing areas such as financial management, marketing research, consumer behavior, marketing management, and organizational and management behavior. The college also offers a minor in marketing as well as in interactive marketing for non-business majors enrolled at the university. It is highly recommended that students take advantage of approved internship opportunities that are available with several organizations and businesses in the area. The Master of Business Administration program offered by the college gives students the option of selecting marketing as their area of concentration.

CAG Score 95.7

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

40,131 Students

50

West Virginia University

The College of Business & Economics at West Virginia University offers a Bachelor of Arts in Business Administration - Marketing degree with three areas of emphasis: professional sales, digital marketing promotions, and sustainable pathways to marketing. No matter what area of emphasis they choose, all marketing majors are required to take courses in the following: buyer behavior, distribution channels, global marketing, product and price policies, and marketing research. The university also offers a Doctor of Philosophy (Ph.D.) degree in business administration with a concentration in marketing. Students accepted to the PhD program must commit to a full-time plan of study. Doctoral candidates customize their program by enrolling in courses that support their interests and are most relevant to their planned research.

CAG Score 95.6

  • Advanced Placement Credit
  • DSST Credit
  • CLEP Credit
  • ROTC Program

29,175 Students

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